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How CEOs Build an AI Advantage That's Authentically Theirs
Context is the next frontier because it is authentically yours, which makes it impossible to copy and future-proof. This book shows CEOs how to institutionalize not only their organization's knowledge but also to codify human judgment, guardrails, and standards, creating a Context Layer that every AI and employee runs on.
Choose Your Bundle
Want to order more than 50 books?
If you are looking to purchase more than 50 books, we are happy to design a package around your unique needs. This could include an in-person keynote for a portfolio, an association, or a company offsite, along with copies for every leader in the room and bonuses matched to the audience. Fill out the form below, and we will get back to you within one business day.
Exclusive Bulk Bonuses
Get an additional $250 worth of exclusive bonuses when you purchase the book as a bulk order.
The Starter Skills Pack
Valued at $149
Three working AI skills, ready to install. They run in sequence: diagnose what your voice guide cannot do, decide what it is missing, then measure the difference against your market.
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The Voice Test. This skill scores your existing tone-of-voice guide to determine whether AI can actually use it. Most brand guides were written to brief a human who already had judgment.
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Refusal Writer. Walks you through what you would never claim, never sell, and never say, then writes it into a file your AI can actually read.
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Generic Messaging Test. Pulls the public messaging of your top five competitors and scores how different you actually are, from zero to ten. Most companies score a three or a four. That number tends to start a conversation.
The Masterclass
Valued at $99
A full 60-minute recorded training session on building the context layer, going deeper than the book on the parts people get stuck on. Yours to keep and to share inside your company.
The Manuscript
You do not wait for the printer. As soon as the order is confirmed, we will send you the manuscript as a PDF so your team can start reading right away.
The Audiobook
In addition to the physical copy, you will get access to the audiobook version to listen to on the go.
Who Should You Give This Book To?
Most bulk orders come from four kinds of buyers: CEOs and founders who need to get their team on board, PE firms and exit strategists, CEO coaches, and AI consultants.
If You Run the Company
Give It to the People Who Have to Agree
- Your leadership team, so the AI conversation stops being four different opinions
- Your board, before the next meeting where someone asks what the AI spend bought
- The department heads who are quietly running their own tools with none of your context
- The clients and peers who keep asking you how you are approaching this
Why it works: the hardest part of this work is not the technology. It is getting a room of smart people to agree on what is actually true about the company. A shared book does that faster than a shared meeting.
If Your Clients Keep Asking About AI
Answer the Question With Something Useful
- Accounting, legal, and professional services firm leaders, for their client base
- Training and consulting companies, as a course text or a client gift
- Industry associations, for a member program or an event giveaway
- Fractional executives and technology partners, for the accounts that keep raising it
Why it works: giving a client a genuinely useful book is a better answer than a capability deck. It positions you as the person who understood the problem before they could name it.
If You Invest In or Sell Companies
Send It to Founders Before Diligence Does
- Portfolio company CEOs, as a standard across the whole portfolio
- Founders who are 18-24 months from a sale
- Management teams where the value is visibly concentrated in one person's head
- Any company where the AI spend line is growing faster than the outcome line
Why it works: undocumented judgment is founder dependency, and founder dependency is priced into every offer. A company that demonstrably runs without its founder is worth more. This is that work, and it doubles as the AI foundation.
If You Chair, Coach, or Convene CEOs
Give Your Group Something to Argue About
- Vistage chairs and peer group facilitators, as the read-ahead for an AI session
- CEO coaches, as the structure for a quarter of work with a client
- Mastermind hosts, with The Sameness Test run as a live group exercise
- Anyone who needs a session on AI that is not another vendor demo
Why it works: the book gives a group shared language and a diagnostic that produces a number. CEOs compare numbers. That comparison is the session.
BOOK ORDER
Let’s Get Your Order Ready
Complete the form, and a member of our team will confirm your order details with you.
They will provide you with a quote, finalize shipping and payment, set you up with your bonuses, and ensure your books are delivered.
Frequently Asked Questions
Orders placed before the launch date of October 13, 2026 ship in the week of publication.
Worldwide. The book is printed in the US, the UK, and the EU, and we route your order to whichever location is closest to you to keep cost and transit time down.
It depends on where the books are going, how many you are ordering, and how quickly you want them. Our team will come back with a few shipping options, and you can choose the one that suits you. We ship with DHL and other standard carriers. As a rule of thumb, budget around $4 per book for shipping and handling in the US and the UK.
No. The bundle price covers the books and the bonuses. Shipping and handling are quoted separately with your order, at roughly $4 per book (in the US and UK) as a guide, so you only pay what it actually costs to get them to you.
For orders of 25 books or more, yes. Send us a clean address list and we will ship to each address separately rather than sending one box to you. It changes the shipping cost, and our team will include that in your quote.
If your country charges customs or import duty on incoming shipments, you are responsible for paying it. It is not included in the book price or the shipping quote.
Both sessions are led by the author, Hannah Eisenberg. Hannah has spent 25+ years in B2B marketing, 15 of them running an inbound agency, and is the author of Lead With Trust.
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