Lead With Trust: A Two‑Part Introduction into the TrustLeader Framework
Two Hours. One Mindset Shift. Endless Possibilities.
Trust is at an all‑time low—and it’s costing businesses real revenue. In this live two‑part masterclass, you’ll uncover the exact framework that turns wary buyers into devoted advocates, based on the proven TrustLeader methodology.
- Part 1: Date & Time: June 18, 2025 at 10 AM EST | 4 PM CET
- Part 2: Date & Time: July 3, 2025 at 10 AM EST | 4 PM CET
Can’t make it live? Register anyway—we’ll send the replay and resources.
Why You Should Attend & What You Will Learn
Session Breakdown
Registration gives you a seat (and replay access) for both 60‑minute sessions.
Trust by Default: Laying the Groundwork
Diagnose the trust gap and install the three Fundamental cornerstones.
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The cost of distrust in modern buying cycles
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Why trust is now more important than ever
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Overview of the TrustLeader Framework
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Deep-dive into Building Foundational Trust with the first three cornerstones: Competence · Reliability · Integrity
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Live tour of the TrustLeader Assessment + Community invite
From Emotional to Transformational Trust
Learn how to deepen transactional trust and transform your business with unshakeable trust.
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Fast recap of Part 1 results
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Deep dive into Transitional cornerstones: Empathy · Respect · Benevolence
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Deep dive into Transformational cornerstones: Social Proof · Shared Values · Unwavering Ethical Conviction
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5 Common mistakes to avoid when building trust
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How to build your TrustLeader Roadmap
Webinar Bonuses
Access To Self-Assessment Tool
7-Day Limited Replay Access
Sign up - even if you can't attend in person - to get 7‑day replay access to both sessions.
Quick Wins To Build Trust Instantly
Next-Level Moves & Roadmap
Get everything you need to start mapping out your roadmap to building unshakeable trust.
Get A Free Copy Of Hannah's Book
Exclusive Community Invitation
Why This Matters
72 % of B2B buyers say they’d switch vendors after a single trust-breaking experience. Deals built on trust close 40 % faster and generate higher lifetime value. Most companies rely on gut feel; few have a proven, repeatable system. Stop guessing. Start leading.
Who Should Attend
- Owners, CEOs, and founders of B2B firms ($2-$25 M revenue)
- Sales & marketing leaders tasked with shortening cycles and boosting retention
- Customer-experience or RevOps pros ready to align teams around trust
About Hannah Eisenberg
Hannah Eisenberg is a B2B trust strategist with 25 years in marketing and sales, including a decade driving global competitive-intelligence at SAP. As founder of TrustLeader™ and one of only 40 Certified They Ask, You Answer Coaches worldwide, she helps businesses become unstoppable market leaders by becoming the most trusted and widely known brand in their space.
Her proprietary nine-cornerstone TrustLeader Framework—beginning with competence, reliability, and integrity—shows teams how to weave trust intentionally through every buyer interaction. Hannah shares these insights weekly on The Lead With Trust Podcast and will publish them in her forthcoming book, Lead with Trust: Stop Chasing Buyers & Start Building an Unstoppable Business (Aug 2025). Her client results have earned HubSpot’s Impact Award for Best Client Growth Story and a runner-up spot for New Jersey’s Best New Business.
Guarantee
No hype. No generic theory. Just actionable steps you can apply the very next day—or your inbox back to normal with one click.
Ready to become the most trusted name in your market? Sign up today.